It is important to have as many links as possible related to your company or name so that your information comes up  when people search for you on Google, Bing, Yahoo and other search engines. For example, if you Google “Persyo Marketing,” the first few pages are information about us and our clients.

To achieve this, you need to spend some time creating profiles on different social media websites and directories. You also have to claim the listing for your business on websites such as yellowpages.ca, 411.ca, canpages.ca and other free directories. Most of them have an option to claim your listing on their websites. Follow their simple instructions and you will have access to your listing within minutes.

Here are a few websites that are a must for your business:

1- Facebook page

You can create a business page or a fan page for your business and invite your friends and clients to “Like” you. There are over 800,000,000 people on Facebook, and people check their Facebook pages more often than not.

2- LinkedIn account, personal/company

Create a page for yourself on LinkedIn and make sure your profile is 100% complete. Then click on “Companies” and then in the top-right corner “Add a Company.” Enter your company name and fill in the appropriate boxes with relevant information. Don’t forget to add the services and products of your company to your company LinkedIn page.

3- Twitter

Register an account on Twitter and make sure the username you choose is relevant to your business name and nature. If your desired username is taken, pick a username that is short and easy to remember.

4- Yelp

Go on Yelp.com or .ca and search for your business name. If it is listed, claim it and complete the profile information. This is free service that allows people to write reviews about your business, potentially helping build your image online. It is a good idea to have your clients write testimonials for you on this website, which is also available through iPhone and Android phones and mobile devices.

5- Google+ page

Go to http://www.google.com/+/business/ and create a free page for your business on Google+. This page will also be registered on search engines and show up on search results.

6- Google Places page

Go to Google Maps and search for your business name. If it is listed, click on “Business Owner?” (in the top-right corner), claim the listing of your business and complete the profile.

If it is not listed, go to http://www.google.com/places/ and make a listing for your business. It is free.

7- Social bookmarking sites such as Digg, Posterous, etc.

Create a profile on relevant social bookmarking sites such as del.icio.us, Digg, Posterous and StumbleUpon and submit your website’s content. This will help with your search engines optimization.

8- Link to other websites and have your partners put your link on their websites

This process also helps with your search engine optimization. Try to have as many websites link back to your domain as you can.

This is going to take some time, but if you care about your business and your reputation, you must invest the time to get it done. If you don’t have the time, we’d be glad to help!

If you have any questions, feel free to shoot us an email at info@persyo.com. We’d be glad to answer them.

If you find this article useful, please share it on your network using the share buttons on the page.

Through this blog, I am sharing my experience on how to do on-site search engine optimization for a WordPress website. Before you try any of this make sure you have a backup of your website and a backup of your WordPress Database so you can restore to your original website if something goes wrong. Persyo does not take responsibility for any damages to your website as a result of trying these. If you are not sure about what you are doing, consult with a professional before attempting any of the steps.

1- Go to Settings/ Permalinks/ and under Common Settings click on Post Name and click Save.This will save the URL of your page as the name of your blog. You can also edit the page name and make it a keyword friendly URL.

2-When you write your blog, setup your main title as H1 and subtitles as H2, H3 … etc .

3- Under Settings/ Writing/ Update Services, Update the list. Read some guidelines here. Be careful not to make your update list too long as search engines can rate your website down for pinging too many services.

4- Get the SEO Doctor plugin on your Firefox browser and see the ranking for each page on your website at the bottom of your browser. Every item on the list must be green. If you don’t know how to do it, ask your website developer to do it for you.

5- Check your website’s SEO ranking on Open site Explorer, Webiste Grader, and Woorank, They give you good tips on what you need to do to improve your SEO.

6- How to optimize your titles and Descriptions using Google Keyword Tool:

• Go to Google Adwords Keyword Tool
• Type your keyword or keywords, separated by comma in the Word or Phrase box.
• Enter your website address in the website box
• Select the category of your business.
• Click on Advanced options and select your Country and Language
• Choose “Show Ideas and Statistics for”
• Then you need to add two filters, first you want your local monthly searches to be greater than X (ie.500, 1000)
• Add another filter for low competition
• Click search, and use the keywords with highest monthly searches and lowest competition in your Title, Description and body of your pages.

Plugins to install to help your on site SEO

1- Install a SEO plugin, WordPress SEO by Yoast, SEO Ultimate or All in One SEO Pack. See which one you like the most and go through the plugin instructions for best practices.

2- Get Gunner Technology Predictive 404 to assists in PageRank recovery and a better customer experience. The plugin uses Levenshtein Distance to Find Most Likely Posts/Pages on your website. Great plugin. Love it!
3- WP Super Cache plugin generates static HTML files from your dynamic WordPress blog. It helps improve the speed of your website by turning PHP pages into HTML, therefore increasing your page rank.

4- Install SEO Smart Links Plugin. this plugin enhances your search engine rankings by automatically inter-linking your posts which is  one of the most important parts of your Website’s SEO.

Hope you found this article useful. If so, consider sharing it using the share buttons on the page.

By Mostafa Hosseini, President of Persyo Marketing

We can help you pay for that investment, while possibly even reducing your monthly mortgage payments. We here at investment Wise Mortgage will do a free equity analysis for you, to see if financing your marketing project might be best done through the security of your home equity.

We would look at your existing mortgage, and the rate you are paying there. If we could improve on it substantially we would let you know that. If we could not improve on it substantially, we would let you know that too, and then consider adding a line of credit in behind it. Our services to you are free and confidential. Information you share with us will not be shared by us with Persyo Marketing or any other individual or group, as we subscribe to the Alberta Privacy Policy.

Our lines of credit start at 3.6%. For some of them, your credit score need not concern you, and you may declare what you expect your income will be for the coming year. When approved for a line of credit, you pay nothing on it until you actually draw some funds out of it. We will help you obtain mortgage payments that are comfortable and can help you improve your credit rating while we are at it.

Contact us today to receive this free equity analysis

Ken Kirkpatrick
Mortgage Broker
Office: 403-547-7283
Fax: 403-547-7195
Toll Free: 1-866-364-9473
ken@wisemortgage.ca
www.wisemortgage.ca

Deliver to Targeted Individuals

Let’s say John paid a few thousand dollars to rent a billboard for a month. After a month he realizes the ad is not effective since he doesn’t know who sees the ad and whether his actual target market gets to see the ad or not. What does he do now?

With PPC you get to show your Ads to your target market. It is as targeted as advertising has ever been. You get to choose the age, gender, region, city, job, likes, dislikes and you get to choose keywords that are related to your target market. When you advertise offline, you don’t have much control over who watches your ad.

It is Cost effective

Normally online advertising is less costly compared to traditional advertising. Advertising on Google, Facebook, LinkedIn or Bing does not cost thousands of dollars to produce and you don’t have to rent a spot. You only Pay Per Click while you are still getting the impressions, meaning people still see the content of your Ad.

Control Your Budget

You can set your daily budget from $10/day to $1000/day or more and change it whenever you want. The sky is the limit and you are the decision maker. Even with a small budget you can get started. As you get your first leads and make a sale, use the money to increase your advertising budget and make more sales.

High Return on your advertising budget

You don’t have to spend a lot of money to generate a lead. If someone clicks on your Ad, chances are they are interested in what you have to offer. If they like what they see on your landing page, they will buy. If you make them confused or bore them with nonsense, they won’t buy.

The stats are, for every one hundred clicks, almost 2 to 3 of them will turn to customers if you do your job properly. Now, if I generate 3 leads with $100 dollars, I consider myself a marketing genius because that’s so cheap. Depending on the product you sell and your profit margins, most likely the returns on the first $100 you spend will pay for your advertising budget for the rest of the month.

Flexibility

Let’s say you rent a billboard and pay thousands of dollars to design the Ad, print it and put it up in the NW part of your city. You are happy and you think it will drive a ton of business to your door step only to find out a few weeks later that it is not working and the money, time and energy that you spent was not worth it. What are you going to do now? Call your Billboard Company and say: yea, I don’t think it is working and I want my money back??? . Or try to move the billboard or the bench around?

Using PPC advertising, if your ad is not performing well within the first few days, you can change the content, location and demographics of the people you are showing the ads to. It is as easy as logging in and changing it to a new and improved version. Also, if there is a problem within your business and you cannot take more leads at the time, you simply go online and pause or delete your ad.

See Results very quickly

It takes minutes to start seeing traffic on your website. It is a matter of how attractive your ad is and how well it addresses the visitor’s needs. A well designed ad combined with a well-designed landing page and a good product or service can create sales within hours!!!

No lengthy start up

An online ad on Google, Facebook or LinkedIn can be setup in 10 minutes. If you want to make a TV, Billboard or Print Ad, it takes a bit longer than that! You don’t have to wait for months to get a spot on TV, a week for your printing or to find an empty spot in your desired location.

Track and measure the performance

Track how many people clicked on your ad? Where they’re from? How much you paid for the click? What was the keyword that triggered the click? Did it result in a sale? And through Google analytics, you can see where people come from, how many of them go through the pages you want them to and purchased your product.

Improve the performance

Create a few ads, rotate them around and see which one performs better. If the people you chose to show the ad to don’t like your product or service, you can quickly turn it around and design another Ad that they may like. Or show it to other people who may be interested.

Brand Awareness

You only pay when people click on your Ad, and if they don’t click you still get to show them your name, logo and company information. For example, if you have a phone number listed on your Ad, people can take the phone number off without even clicking on the Ad, and you make a sale at no cost. No matter what method of advertising you use, you will not have access to almost a billion people on the planet as you can reach them on Facebook, Google, Yahoo, LinkedIn and Bing.

If you don’t want to go through the hassle of running your online advertising campaign, we will take care of it for you. Click here to ask us about our packages that suit your business needs.

Also, if you find this article useful, please share it with your network.

Thanks you for visiting our blog,

Mostafa

Daily Articles
As we read and visit different resources on the web to increase and improve our knowledge base, we will share the experience with our visitors. The articles’ topics will include Marketing, Advertising, Web Design, Graphic Design, E-Commerce, Entrepreneurship and more.
Hopefully, as time goes by, we will have a good archive of helpful articles on different marketing and business related topics. If you have any suggestions, we’d love to hear them.

Persyo blogs
These would be blogs that are our personal opinion on different areas as we go along with our business.

Projects
We will write about our up coming projects and the solutions we offer for them.

Thanks for visiting,
Mostafa