Welcome to Daily Confidence for Entrepreneurs Show Episode 41.
Join my friend RJ Redden and me talk about Engagement Marketing.
Listen to the podcast here:
KEY POINTS:
What is Engagement Marketing?
Top Mistakes on Engagement Marketing
What are the myths about Engagement Marketing?
SHOW HIGHLIGHTS:
7:29 – I use chatbots, mainly, but I use interactive video, text marketing, quizzes, surveys, contests and giveaways. I use all of those things that draw people in online.
10:51 – The biggest mistake that most people make is they look at what’s out there and they think that’s the only game in town.
18:50 – A chat bot is nothing more than a conversation between two people. One of which has thought about the path of the conversation and has thought about all the problems and questions that people could have during the conversation.
22:32 – Give people the option to talk to a human because what you’re doing there, when you’re giving somebody the power of choice, you’re making them feel respected.
31:59 – It’s like putting down the foundation stones before you start building a house. Once you have decided those things, that will guide how to write the bot.
TRANSCRIPTS:
Mostafa Hosseini 0:24
Hello and welcome to Daily Confidence for Entrepreneurs. My name is Mostafa Hosseini. I’m your host for the show. At Daily Confidence, we share strategies, tips and actionable advice which you can use daily to run your business and boost your confidence. We will be giving away gifts during the show and after.
This is how you enter the draw. If you like, subscribe, comment, tag a friend who could benefit from the conversation and what we’re working on, do all the fun stuff and stay engaged, you enter your name into the draw and we’ll be giving away gifts.
I have an amazing guest here. My guest today is RJ Redden. Welcome RJ.
RJ Redden 1:10
Thank you Mostafa, thank you for having me.
Mostafa Hosseini 1:13
We got an amazing topic. Let me do the proper introduction with RJ and we’re gonna dive right into it. RJ Redden solves one problem better than anyone else I know.
Engagement coaches and course creators hire RJ to skyrocket their marketing message because most feel they’re shouting into a black hole or they’re a carbon copy of everyone else and they can’t get traction online to serve them to save their lives even if they wanted to.
RJ creates epic chatbot experiences that make people click that button, connect with you and convert like crazy. Bottom line, she is on a mission to motivate a million coaches to change to engagement marketing. We’re going to talk a lot more about that but be among the first. You don’t want to miss out on RJ. Welcome RJ.
RJ Redden 2:11
Thank you so much. Oh! At this moment, my cat is joining the interview. I’m so sorry.
Mostafa Hosseini 2:18
We have a group interview here. Our topic today is engagement marketing. This is a very important topic. If you’re out there if you’re watching or listening, stay put for the whole conversation. Also, if you know other people who don’t really do well with their marketing, call them in. Send them the link and have them join the conversation. This is an important conversation about engagement marketing. RJ let’s start with your story. What is your story?
RJ Redden 2:50
Well, my story is this. I think I have been called to be a teacher, and somebody who educates from the very beginning since I was about six years old. The story goes, I was in a skating rink when our school was having a field day and I was kind of scared because I really hadn’t skated much before. In the first grade, I found a group of students who were younger than I was, and I decided that we would learn to skate together that day. I was teaching them how to skate and, even from that very early age, I feel there are some things out there that people need to know.
If you’re an entrepreneur, if you’re a course creator, you need to know how to engage people with your marketing, not just get their attention, but keep them interested, excited, and smiling when they see you in their inbox. To me, that’s a major mission because a lot of people, as you know, are marketing a lot of methods that are kind of alienating these days so I want to turn that around into something awesome and positive.
Mostafa Hosseini 4:10
Beautiful. Speaking of skating, we bought some skates for my son, but it’s been so cold up here. We haven’t had a chance to go to the rink. It’s literally minus 40 degrees Celsius here today in Calgary, Alberta. You freeze as you walk. I love RJ as I have seen her at a couple of JVology events. She’s amazing.
This engagement marketing piece is important for a fact and I know first hand because I’ve been in the marketing world for a good 10 years or so. We’re gonna dig right into it and you guys stay put and learn some real good stuff about Marketing.
What’s a typical day like for you these days?
RJ Redden 5:05
My business has grown into a place where I do a lot of the front end work. Once I’ve gotten the client in and welcome them to the family, I have a team that builds the bots so I spend my days doing probably about three big tasks.
One of them is meeting new people and having new conversations. It’s huge. Secretly, COVID has been a boon for that. I have had more awesome conversations, meeting new people in the pandemic than I did outside. Of course, I was going to live events.
Robert there mentioned JVology. I was on a plane every month, it was awesome but being home, and everybody being kind of home-centric these days. It’s really been a treat, getting to know other people. I spend a lot of time getting to know other people, developing relationships, then I spend some of the time investigating new software out there because chatbots are my greatest tool completely every time.
There are also other engaging tools out there that people can use to engage their audience. I’m out there investigating things, looking at what’s going to work for the clients, looking at what’s going to work for other people so I spend about a third of my day doing that.
The rest of it is admin systems set up, setting up systems of automation, setting up systems of communication, exploring not just surface wise, new software and stuff for us, putting all of those into place and creating processes for my team to support them because my team is fricking amazing. I want them to always be happy.
Mostafa Hosseini 7:21
Absolutely. I love the fact that you didn’t give away what you do and so I like that. For those of you who are watching and listening, this is the concept of an open loop. That’s where you start talking about something, but you don’t give it away and people are dying to know what it is that you do and how you serve.
RJ Redden 7:38
What I do is create epic experiences for people online that engage their clients, hook them in, draw them in, make them want to build a relationship with you, and make them want to click that button and connect.
I use chatbots, mainly, but I use interactive video, text marketing, quizzes, surveys, contests and giveaways. I use all of those things that draw people in online. Then my job is how do we keep that person’s attention and nurture it through a process until they’re ready to go ahead and pull that trigger.
Some people you meet are ready to pull the trigger within 24 hours. They make a gut decision there. In some people, it takes six months. Do you want both people? How do we nurture people and make them feel seen, heard and cared about? Again, how do we do that? Those are the questions that I answer for people.
Mostafa Hosseini 8:46
Again, if you’re just joining us, RJ and I are talking about Engagement Marketing, which is an absolutely essential and important topic for any business owner. Even if you’re thinking about going into business, you got to hang out and listen to this now.
What is your definition of Engagement Marketing?
RJ Redden 9:03
My definition of Engagement Marketing is a marketing that first of all, invites someone to a two-way interaction. When you’re taking a quiz, you’ve got a two-way interaction. You’re answering questions and at the same time on the back end, somebody like me is kind of tracking the answer into helping that person find a bucket.
Let’s take an example. Which Hogwarts house are you? That’s Harry Potter, of course. People want to find out who they are, what house they belong to, what category they belong to, what kind of taxpayer they are. They do.
There’s a whole lot of things out there that can be creative, fun and unique for people so I create those experiences that help them then take that quiz. What do we follow up with? How do we treat people like they’re special?
How do we do that on a scalable basis? That is what I do and who I serve? Anybody who has education that they’d like to bring to people, coaches, especially, but any kind of course creator. When you get down to it, Mostafa, for me, marketing is education. How can we be their favorite teacher?
If you're an entrepreneur, if you're a course creator, you need to know how to engage people with your marketing, not just get their attention, but keep them interested, excited, and smiling when they see you in their inbox.
Mostafa Hosseini 10:36
Let me ask the following question. I think you’re going to answer this in the fall.
What are some of the top mistakes that people make around Marketing?
RJ Redden 10:51
Well, it’s a mistake that they make and it’s not necessarily their fault. It makes me a bit frustrated. A lot of times, folks that are flashy, take the stage in marketing, and a young kid on a skateboard made $21,000 in a single afternoon. Here’s how he did it. I’m going to sell you the formula but you have to press this button within half an hour and if you don’t, then maybe you’re not even a serious entrepreneur.
That kind of marketing has taken center stage in the last year, where in the last few years, we tend to look at the very tip of the iceberg and think that’s where we want to go so we buy classes. We get involved in a whole lot of stuff which sometimes doesn’t return a whole lot of money.
The biggest mistake that most people make is they look at what’s out there and they think that’s the only game in town. That is absolutely not the only game in town.
I mean, we spoke about JVology earlier, learning about joint ventures. That’s huge for relationship building, that’s huge for engagement. That is a really excellent way to go.
For me, it’s about building relationships. I think that as you know, especially if you’re new, or even if you’ve been around for a few years, if you never see anything else, you don’t know, you have another choice.
I think that the biggest mistake that people make is that they don’t seek further ban. Is there another way to do this?
Mostafa Hosseini 12:36
Now, just to reflect on what you just said, I think most business owners don’t ever follow up on a lead or a customer. I hear for those of you who love stats, 48% of business owners or salespeople are business owners, and only follow up once. Another 30% never follow up, or only follow up twice and then it just goes a very small percentage of business owners actually follow up multiple times. Now 80% of transactions happen within 18 months of your first interaction.
That’s why today’s topic is extremely important, all about engagement and staying in touch and nurturing because that’s where business is. That’s where money is. I don’t want to steal your time, but I feel that it’s necessary that people have a list of customers and they are usually ignoring their existing customers while they’re out there and looking and hungry for new leads and customers.
RJ Redden 14:04
Yes, absolutely.
Mostafa Hosseini 14:06
This topic is very dear and near to me. I think we could talk about it for like a good few hours without getting tired. Anyway, what’s your feedback on that?
RJ Redden 14:22
I will tell you this Mostafa, that having a system for follow up are things that I put in my bots in my videos, having an automated system, and knowing when to do what, knowing when to do a straight up one on one personal video, and knowing when to send one to all the people that attended your class last Tuesday.
Making this up obviously, but knowing how and when those engagement points need to happen and when the best time would be for your actual YouTube show up. That is so important to my business.
For my VIP clients, we actually put together a marketing plan. I look at their personality, and what they’ve done in the past, what’s worked, what hasn’t worked. I’ll do a little pie chart for them and say, you need to spend 50% of your time doing this.
No matter what, in that pie chart for everyone, pay attention to your existing tribe. Let’s write somebody a thank you note, let’s write five people a thank you note today, randomly out of nowhere. It’s about making people feel special.
It’s about making them feel cared about and a human being, and not like a number which is what a lot of marketing teaches us to do. People aren’t a number, other people’s time is a privilege and once we start from a people-centric model, engagement becomes easy. It becomes like, ”Why didn’t I think of this before?”
I’ll give you an example, Mostafa. One of the things that I teach is that questions are a huge form of engagement, marketing, and they’re the most unsung heroes in the marketing landscape. Imagine if you and I were in a room, and we needed to get to know each other very quickly, what’s the first thing that you would do, Mostafa?
Mostafa Hosseini 16:28
If we’re in a room, we’re going to know each other.
RJ Redden 16:31
Yes. If we’ve got five minutes to get to know each other, say we’re at a conference and the host expects us to mingle, we’ve got five minutes, and you need to find out from me, where I live, what’s my name, what do I do, and who do I serve? What is the first thing that you’re going to do?
Mostafa Hosseini 16:49
I would just walk up and say “Hi, I’m Mostafa. It’s a pleasure to meet you. Tell me about yourself. What’s your story?” Then use up the time as follow up questions and listen.
RJ Redden 17:01
That’s right. That’s what you did. During our first meeting, you asked a lot of questions and you tempered that with listening a lot, which is something I appreciate so much about you, Mostafa. Asking those questions is something that we can do for the audience that we have right now.
At the end of every question is a question mark, that question mark my friend, is a hook. If we’re asking people questions in our marketing, on our social media posts, everywhere that we can in our emails, on our bots, whatever it is, then we’re getting closer to what those people value and who they are.
Once I know those two things, then I know, can I be of service to you? Or do I maybe have a friend that could be of better service? That’s a joint venture.
Mostafa Hosseini 18:01
I’m taking notes. I liked what you said about at the end of every question, there’s a question mark and that’s a hook.
RJ Redden 18:08
Yes, baby.
Mostafa Hosseini 18:12
When you intrigue their mind by asking questions, it sounds like you’re dumping information or getting feedback. I actually just went through a round of surveys with our existing people.
I got so much engagement and good information that we can act on and reflect on and improve on using it to improve our services and what we do. Thus, asking questions is absolutely crucial. Tell us about chatbots.
What’s the deal with chatbots?
RJ Redden 18:50
If people don’t know what a chat bot is, let me cover this for you in about a minute and a half. A chat bot is nothing more than a conversation between two people. One of which has thought about the path of the conversation and has thought about all the problems and questions that people could have during the conversation. That person is also guiding the conversation somewhere.
That person is a bot that has pre-recorded questions, answers, destinations, and little Easter egg surprises for the person. You can use a chatbot in so many places. A lot of people use them for marketing, for customer service, for onboarding new people, for getting people resources that they need and all of that stuff. A chatbot is nothing more than a rehearsed conversation.
Mostafa Hosseini 19:55
I love it and that’s based on your experience of talking to prospects. So many times you’re like, here are the patterns. Then you come up with questions and answers.
One of the objections that I’ve heard about chatbots is that I don’t like to talk to a bot. I want to talk to a real human. How do you respond to that?
RJ Redden 20:21
Absolutely. Holy moly! If you’re building bots build the opportunity to answer questions in that, do this for me.
Mostafa Hosseini 20:34
Oh, I think her cat just pushed the button or something. She’ll be back. Anyway, so I’ve been on chatbots, and I’ve engaged with some really interesting chat bots over the past few years. With the improvements in the AI technology, which is getting smarter by the day, they’re just going to take over.
What happens is, this chatbot technology is eventually going to be our customer service. They’re going to take a lot of work off of our hands. RJ is back.
I was just saying how over time AI chatbots are getting more and more intelligent. Eventually they’re going to take over and they’re going to do a lot of customer service for us.
For example, Google just came up with a little AI machine that actually does calling for you and books appointments for you. Yes, chatbots are going to do the same thing as your questions and based on what you said, they’re just going to respond to you.
They could probably even make it look like a real human being. You wouldn’t know who you’re talking to, real human or not. Where were you? I know you got caught up. Did your cat disconnected you?
RJ Redden 22:23
Yes, right onto my mouse pad and cut me out.
Mostafa Hosseini 22:28
All right. What were we talking about?
RJ Redden 22:32
You had asked me what if somebody doesn’t want to talk to a bot? What if they’d rather talk to a human? I say is embrace that and give them a human to talk to if they say they don’t want to talk to a bot. Yet my bot knows how to respond and that is to flag me or one of the team in the background so that we can come on and the live chat right there, right now.
Do that. Give people the option to talk to a human because what you’re doing there, when you’re giving somebody the power of choice, you’re making them feel respected. You’re making them feel like it’s a two way conversation and not a one way conversation.
People love it. So for me, giving them opportunities to choose their own adventure, which may include, let’s just talk to a human. You will draw more people to you by respecting their choices. Then you will get more flies with honey than vinegar so the honey is provided, an option to talk to a human.
Mostafa Hosseini 23:41
I guess you could design it so that if they say, “Is this a chatbot? Or is this a real human?” It could respond with, “Do you want to talk to a real human? I could connect you.”
RJ Redden 23:50
Yes, absolutely. Here’s kind of a fallacy. This kind of digs into, when I logged back on, what you were talking about there is I believe in very strongly which is let them know it’s a bot up front. “This is RJ’s assistant, Spinning Dragon. I will help you with all of your needs but if you need to talk to RJ, just hit the button below. Let’s continue.” I mean, seriously tell them it’s a bot.
For me, I make that bot either the voice of the brand or the voice of the person that I’m working with so it’s either your brand personality or your personality. We talk in your voice but it’s the cartoon version of you. It’s your digital assistant online. It never pretends to be a human being.
I’m really getting excited here. You set expectations when you know that you are talking to a digital assistant. A bot is way different than your expectations of talking to a human being. If you think you’re talking to a human being and those expectations are failed, that person is going to get away from you. They’re going to be repulsed. Always let them know.
Mostafa Hosseini 25:12
I like your approach there. It’s like you let them know that, “Hey, I’m a bot. I’m going to help you with some questions.” You check the objection out right off the bat.
Then they’re like, here’s the question and if the bot doesn’t answer the question, there’s always the option to click here to talk to RJ, talk to Mostafa, or a live human being.
Now tell us about some of the cool things that you can make Bots do.
RJ Redden 25:38
I will tell you one of the coolest stories that I have. I got two super cool stories for you. One of them was, I had a client that ran a weight loss group on Facebook. We ran a 30 day challenge every 30 days. It was a weight loss, Keto challenge. We ran that for a year and a half. There were some ladies that took the same Bot ran every single month and lost hundreds of pounds on it.
A year and a half later, they’re a shadow of their former selves. They loved that bot. They talked about the bot in the group as if it was a human being. “Oh, I haven’t heard from Raul and yet today he must be getting his oil changed.” I had no idea that people would personify Raul and like that they would miss him if he missed a transmission. To me that was pretty darn mind boggling.
The other thing is, there are some clients that just let me try whatever I want to try. They’re like you’re the expert, go do it so I have been able to try some experiments with people. The ones that I’m most excited about right now is a personality quiz type thing, which both of us know, Jane M Powers, I got to say the M or she gets mad. Jane M. Powers, it’s a little quiz that you can take to determine what kind of personality you have.
That is one of the most exciting things because once you know what kind of personality you’re dealing with, then you can speak to people in their own language, which is right up my alley. I believe that beautiful things are going to be done there so I’m really excited about it.
At the end of every question is a question mark, that question mark my friend, is a hook.
Mostafa Hosseini 27:37
Denise M. Power says RJ and her team are amazing. Her marketing, brilliance, and creativity are next to none. A few weeks ago, I attended Jane M, Powers and Denise M. Powers, their mastermind, and RJ’s bots, whose bots which RJ built were doing the reminders. It was really good, like the follow up messages and the whole thing. I thought that was really interesting.
I think another use would be for events, I guess, right? Where you follow up, here’s “Hey, we’re going live, we’re coming back from the break here, blah, blah, here’s the quiz. Here’s the prep checklist, here is the after event follow up. A whole bunch of things could be done.
RJ Redden 28:28
So many things could be done. We’re all still doing events from home, obviously. When those live events come back, a lot of times I would come back with the stack of cards, and I would be like, “Okay, I got to get back to these folks, but there’s so much work to do right now. What’s going to fix that? Bot my friend. I have fixed that for myself.
As you know, every time I meet somebody, I have a little bot that I log into and put information into and then that schedules up some messages and some requests for meetings. Everybody knows that’s my bots, Spinning Dragons come to talk to you.
It’s the brand personality and that has worked wonders for me. My follow up game is about 1,000% better and so much so that I now teach other people how to do it.
Mostafa Hosseini 29:29
I love the fact that this whole thing is leveraged. You get so much leverage getting the bot to do the follow up. Yes, get in bot to send the times and the messages. RJ, earned any bot jokes?
RJ Redden 29:46
Ah so many and most of them are the domains that I buy. I’m a domain freak. I’ve got about 30 of them all that bought, that’s a good one. See you in a bot? I’ve got that one. What else do I have? There’s so many. So many little jokes like that. My show is called the bot signal.
There’s so many bot opportunities out there for little puns and little jokes. My great big link that I used when I was first starting out, and I put this link everywhere is a link to a Bot Of course, I freaking put it everywhere. Check out mybot.com
Mostafa Hosseini 30:33
My dirty mind is just going to the dissimilarities between a bot and a butt. Are there any jokes there? That’s what I’m looking for.
RJ Redden 30:42
Oh, there’s so many jokes. Some of which I cannot get into on air.
Mostafa Hosseini 30:48
All right. Are there any nice ones that we could even go on air? Like borderline? Button, but, bot and butt.
RJ Redden 31:00
I don’t typically get into that too much inside the bot. It’s usually the URL that if people are reading it makes them giggle.
Mostafa Hosseini 31:11
Want to see my bot?
RJ Redden 31:14
Does this machine make my bot look fat?
Mostafa Hosseini 31:21
Do you want to see Mostafa’s bot? That’s a good headline. As soon as you enter a website, “Hey! Do you want to see Mostafa’s bot? Or Click here to see someone’s bot.”
RJ Redden 31:39
Well, depending on what you want there, you may attract a different crowd altogether.
Mostafa Hosseini 31:50
How hard or easy is it to set up?
RJ Redden 31:59
First of all, before you set up the bot, decide how you want people to feel when they’re in that thing. Whenever you’re setting up an online experience for somebody, you want to know how you want people to feel? Do you want them to feel amused? You want them to laugh out loud? Do you want them to feel contemplative, thoughtful?
When you start to get that, then you start to get a hold of who do I need this bot avatar to be? Jane’s is of course M Power bots. It is there to either give you a hug or maybe give you a little kick if you need some every once in a while, which is totally Jane, you know what I’m saying?
The next thing after you decide how you want people to feel, when they’re experiencing that, then start to define that avatar a little bit. Once you have that, then it’s a lot easier. It’s like putting down the foundation stones before you start building a house.
Once you have decided those things, that will guide how to write the bot. I do have classes on writing and designing for bots because it’s not like writing an email. It’s not like writing a text or like writing anything else.
Writing half of a conversation, being concise, getting ideas across, giving people opportunities to turn right or left, or ask a question in the middle of a conversation. It does take some knowledge and know-how in order to do it right.
But I will say this, no matter what you do in your life, please avoid this pitfall and it is this. Some of the people out there who even claim their claim to fame are being a chatbot writer and the only time that you ever hear from them is when they’re going on the air or they’ve got something for sale. That’s not a relationship.
You can use chatbots to build relationships with people, to get your word out there and all of that kind of stuff. I would say it was probably ridiculously easy three years ago when I started because Facebook was just an open messenger, it was an open book and you could pretty much do anything you wanted with it.
These days, as Messenger makes more rules, then we need to build a different house so there’s a lot more to know. Of course you expect that whatever technology, when it’s first out there, it’s really easy to hop in as time goes on.
Now, I’m not wanting to discourage anybody from coming in, because it’s a great big wide world out there. I think most people don’t even know that we’ve only scratched the surface of bots. But I will tell you that it’s not as easy as copying this template and putting it out on the internet. Don’t do that.
Mostafa Hosseini 35:25
No, I really liked that you talked about designing the process for getting engagement because this whole thing is about designing an experience. You need to know who your target market is, what they like, what they don’t like, and what experience do you want to walk them through?
Over 10 years of working with people in marketing, we always ask people, you really need to think about what needs to happen and they’re like, “Oh, that’s a great idea.” Put yourself in their shoes. What do I want this experience to be like even when it comes to text?
When it comes to writing an email, what do I want the perception of this email or text or any marketing communication to be? Most people don’t even think about how this is perceived? What’s going to happen if I say this?
Like what are they going to think about this whole process? So, knowing the avatar, designing the experience, thinking about what’s going to happen at every step of the game, step by step with your funnel is absolutely crucial. I love what you just said. They’re amazing.
You’ve got a workshop coming up?
RJ Redden 36:57
You know it. I’ve got a stellar live event coming up, it is Skyrocket Your Engagement. It’s about three and a half hours of me teaching the foundations of the basics of engagement, marketing, and what you need to know. Things that you can start doing immediately.
It’s the deep dive into what engagement marketing is all about and how to start. I’m really excited. This will be the fourth time we’ve put on this event. Every time we put it on, it keeps getting better. I’m so proud and excited. It’s a month and a day away and I’m already getting the butterflies. It’s going to be a great event.
Mostafa Hosseini 37:51
Butterflies you got to bot in there butterflies a butterfly. I bot a new keyword there. Yes. Butterflies.
RJ Redden 38:01
I’ve got butterflies in my stomach. I’m going to use that, Mostafa. I’m absolutely going to use that.
Mostafa Hosseini 38:07
Sure. I’m not going to claim a mark on that one or trademark.
What are people going to get out of your workshop?
RJ Redden 38:18
What they’re going to get is, I’m going to teach you the three pillars of engagement marketing, what you need to do and how you need to do it. Most traditional marketing methods, a lot of those the bro marketers teach out there, the stuff that you and I look at and go, “Oh, God, please don’t fall for that.”
That kind of marketing is so ubiquitous out there. It’s like a fish swimming around going. Where’s the water? Somebody said there was water around here, you’re swimming in it, baby.
In order to learn and profit off of engagement marketing, it’s a whole new paradigm. It’s a whole new little foundation so that is the day that we build that foundation.
We’ve got three cornerstone houses in a triangle, apparently, but it’s me so people will accept it. It’s fine. We’ve got the three kinds of cornerstones of asking questions, giving people options, and gamification, how to make every interaction a celebration. It’s gonna be awesome stuff.
Mostafa Hosseini 39:30
It’s going be good stuff. Remind me to introduce you to someone about gamification, a platform that was just built to gamify this whole thing. I think you’re going to like it.
Gang, if you are serious about your marketing and your business at all, on any level, you’ve got to attend this event and learn about the concept and pillars of engagement marketing.
You’ve got to have everything, a warm, nurturing relationship with your leads, with your existing customers, with your past customers, with everyone around you. If that relationship is not engaging, and if it’s not warm, don’t sit around and wait, cry and bitch about why your business and marketing is not working, because you’re not warm to your list.
Engagement is absolutely crucial. If you think about 80/20 of marketing, 80% of your money comes from engagement and nurturing, period. I cannot emphasize that enough. I understand you got a gift to share with us.
RJ Redden 40:45
I do. Mostafa, for you and your beautiful audience, I would love to offer free tickets to the event. It is my pleasure and my honor to develop relationships with you all out there and to help you at least get a working knowledge of a different way that can skyrocket your business. It’s Skyrocket Live. You’ve got a link, don’t you?
A chatbot is nothing more than a rehearsed conversation.
Mostafa Hosseini 41:21
Yes, right there in the comments here. What would you say would be the value of this workshop that you’re giving away?
RJ Redden 41:29
The value of the workshop is looking for monetary value. Monetary value $10 million. I’m just kidding. Monetary value is this. It’s different for everyone because everyone puts these principles into action to one degree or another but imagine if a lot of people in our industry worry about the size of their email list? To me, size doesn’t really matter. Giggle, giggle. Anyway, size doesn’t matter.
I would rather have 100 people who are actively engaged, making relationships, telling other people about me, and going through my stuff. I’d rather have 100 people doing that than 10,000 on a list because to me, people are actually humans, they’re not names on a list.
They’re not a CTA, they’re not a customer lifetime value, all of those numbers and words are very important. I know that but here it is. Right now more than ever, human beings need to be treated like human beings, they are crying, to be seen, heard and cared about.
They’re crying to feel like they matter in a sea of craziness out there. You can do that. You can pull those people into the shore with your marketing and your education. Whenever you solve the world’s problems, you can do it, anyone can do it.
For me, it just depends on the monetary value. It depends on how many principles you’re able to put into action because it’s about a perception change. It’s about a mind shift that will help you recognize what are the greatest opportunities for you to be there for your people.
Mostafa Hosseini 43:33
Absolutely, I love your description there. Gang, if you’re attending the course, it starts on March 11. It’s how many days of course?
RJ Redden 43:42
It’s a three and a half hour deal. The event is three and a half hours long. I do have courses that people join afterwards. People will pop into courses or services. I’ve got specific stuff, you know, specific training regarding bots or videos or different things like that, but the actual workshop itself is three and a half hours.
Mostafa Hosseini 44:05
Nice. Typically for a workshop like that, you would pay I would say anywhere from 500 to $1,000 in a normal day, and she’s generously given that away.
If you’re serious about getting your client engagement and marketing engagement or engagement marketing going, attend the workshop, and grab your free ticket.
The link is in the comments and it’s going to be in the description of the show. Go claim your ticket and here’s the deal, do show up. Don’t make her charge you because I know when people don’t pay, some of them don’t show up. Be serious, do show up. This is the real deal.
Jane’s here, she says match made in heaven. Two of the smartest people on the planet. I want to grow up to be just like them. Hi, good to see you again. Jane is another smart part of our group that we hang out with. I’m really lucky and grateful to have met Jane and RJ. I met RJ through Jane and Denise and the rest of the gang. So great to see you guys now.
The link is in there. Gang, go claim your ticket right now.
RJ, do you read books? Are you a reader? You are? What are some of the top two or three books that you usually recommend to people or books that have made a massive impact in your life?
RJ Redden 45:42
Yes. I would say there are two books that are really amazing. One is called Essentialism. I love that book so much. It teaches you what you need to do. I am a person who thinks that they have to do everything. I will insert myself into processes that don’t need me just because I want to make sure it all gets done correctly and blah, blah.
No, you can burn yourself out unless you learn to figure out what’s essential and what is not today. That book clarifies it to an extreme for me.
The other book, it’s by Sarah Knight, and that’s knight like knight in shining armor. It is the life changing Magic of Not Giving an F***
Mostafa Hosseini 46:44
The life changing Magic of Not Giving
RJ Redden 46:51
a bleep…an F
Mostafa Hosseini 46:54
Okay, I like it.
RJ Redden 46:56
I was reading it in the middle of the night on my phone because I couldn’t sleep and I woke my wife up because I was laughing so hard. I have to stop.
Mostafa Hosseini 47:10
I have read Essentialism. I must say that it is essential to read Essentialism. It’s a life changing book and the way you run your day, what you focus on, what you don’t focus on, who you hang out with, who you don’t hang out with.
I have a review about Essentialism on my blog and it’s one of my top favorite books. The Life Changing Magic of Not Giving a blip. Those are amazing. Love it.
RJ, if you had an ad on the internet, Facebook, Google, YouTube here and there, where everyone in the world would see it. What would your message be for the people of the world?
RJ Redden 48:00
How long can the message be? And how long do I have to speak?
Mostafa Hosseini 48:04
A sentence. Just a few words.
RJ Redden 48:06
Okay, just a few words. Let’s boil it down. What I do is industrialized kindness. I want to bring back the idea that people matter. That spending time with people is a privilege, and that I don’t need a billion people following me on Facebook to make a difference.
I can have my own personality with my own with my own words. Create a presence for myself and my brand without using those bro marketing tactics of some of the traditional folks that we know. Also if I can do it, Holy Moses, you can do it too.
Mostafa Hosseini 48:50
Absolutely. Is there anything that you would like to add that we haven’t talked about?
RJ Redden 48:59
We have not for one moment covered how cool you are Mostafa, how awesome you are and how wonderful you are to let me come and talk to your audience. This is an opportunity that I treasure and from the bottom of my heart, I want to thank you for letting me into your world because knowing you makes my life a better place.
Mostafa Hosseini 49:29
Appreciate it likewise. Just so you know, RJ was actually not feeling good today. She entertained the thought of not showing up and there’s like no, I’m a professional. I’m going to show up and she did show up. Aren’t you glad that you showed up? You hang out with me and the rest of the crew here.
Cory Facette says “Love RJ written well.” You’re not so about yourself, my stuff about RJ, Big Love. I agree with you, Cory. RJ is just amazing. I can’t even start to compete.
Alright, real quick, what’s the story behind those goggles?
RJ Redden 50:05
You know that story involves that Powers lady. Here’s the story behind the goggles. I was stalking Jane on the internet because one day I was watching her on a show. She talked about getting paid in hugs.
I related with that so hard that I actually started listening to what she was saying. She gave the formula for her famous trademark intromercial that day and I thought, well, if it works, if it really works, it’ll work for me.
I had a speaking gig that night at the library and I wrote my entire show out. Man, the response that I got was completely turned on its head from what it was before! I decided that the lady might have some wisdom. So I started stalking her on the internet like we do. She was having this event and she invited me down.
Then, she said it was a superhero theme. I was teasing her in the comments during a live stream. Then I said if it’s all superhero theme, I’m bringing a cape and I think she typed in the comments, “You damn well better wear a cape, RJ Redden.” I wore a cape at the conference, and I spoke there, and had a wonderful time.
Then I got invited to speak at a JVology three weeks later in Phoenix. I walked out of the room without my goggles, without my cape, and somebody who had been there three weeks before said, you get up to your room, RJ Redden, and you get that cape on and then you come back down and I get that. So now it’s just my brand.
My ninja wears goggles. It’s just goggles and KPop everywhere. You know what? If you need a cure for your shyness, get goggles and a cape. You don’t have to worry about going up to talk to people. They will come talk to you. That is my experience.
Mostafa Hosseini 52:06
Love it. Actually I think I was there as well. I do remember seeing you there in Phoenix a few years ago. Also I remember seeing you there but we never connected. It’s a small world. Though it’s interesting how a few years later, we get to connect. Now we’re here. All the people that almost connected us are on the chat, giving us a hard time.
RJ Redden 52:36
Wonderful. We really do need to keep our egos in check. Thank you Chat. We love you. Keep supporting us.
Mostafa Hosseini 52:47
This has been a pleasure and a great conversation. Thank you for making it, although you were not feeling so good. I hope you go back and take the rest of the day off. Also I hope you’re not going to get yourself busy. Give yourself some time to heal and relax. I look forward to hanging out with you sometime soon.
RJ Redden 53:08
Look forward to it too because there’s a lot of stuff on the horizon. Mostafa, I think we’re gonna be real successful together on projects. I look forward to it.
Mostafa Hosseini 53:17
It’s always better together. Always. Thank you.
For those of you who are watching and listening, I specialize in helping coaches, consultants and experts create and implement their One-Page Marketing Plan in three days or less. It’s still the beginning of the year, early February.
If you don’t have a plan for your business, if you don’t know exactly what you want to get out of your business in 2021, it’s still not too late. As a matter of fact, it’s never too late. We are running Simple Marketing Formula on the weekend of February 19th. It’s a three-day event, Friday, Saturday, Sunday from 8am to 5pm.
You’ve got to be committed to show up to work on your business, hang out with other like-minded entrepreneurs from around the world. Last time I ran it, we had people from Canada, US, Europe, South America and Australia.
Three people stayed up from 1am till 10am Australian time throughout the entire weekend and they’re like, Mostafa, we just showed up to check it out for an hour or two and we ended up staying and showing up for three days right in the middle of the night.
So without bragging, I’m telling you how important and effective this workshop is. You’ve got to show up if you don’t have a One-Page Plan that you can use daily. I put the link here in the chat box and grab it. It’ll be in the description of the show as well. I look forward to serving and supporting you.
By the way, I am also giving this workshop away and it’s literally a $2,000 workshop, and it may very well be the last time we’re giving it away for free. All I’m saying is jump on the opportunity, create some clarity, focus on your business, and we get to know each other a little more. RJ, I really appreciate your thank you for joining us.
Oh, by the way, Gang, again, we will be giving away the gifts. If you like, subscribe, comment, ask a question, tag a friend. Also if you write a review about what you just went through, on our Apple podcast, or on Google podcasts, or anywhere else, you enter the draw, as well.
Thank you for joining us. Thanks, RJ. We’ll see you in our next episode. Thanks for joining us again. Bye now,
RESOURCES MENTIONED IN THE SHOW:
- Skyrocket Your Engagement – Free Gift from RF Redden
- Simple Marketing Formula Boot Camp
Essentialism: The Disciplined Pursuit of Less by Greg McKeown
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