The Importance of Customer Engagement
In the last six months, we scheduled 45 meetings with our client’s dissatisfied customers.
I know, 45 doesn’t sound like a huge number. But stick with me here, because it’s a big deal.
These folks weren’t just a little unsatisfied with their products. They were the kind of unhappy that made them quietly walk away. 😔
And that’s a real punch in the gut for any business.
Imagine, they trusted us enough to spend their hard-earned cash, but we never knew there was a problem. 💸
They wanted to be heard and cared for, but without the drama.
So, what’s a business to do, right?
We want to keep our customers and make sure they feel valued and heard. ❤️
But here’s the thing:
The Power of Customer Engagement Strategies
These customers weren’t saying anything, and my client didn’t have the resources to reach out before working with us.
Facing angry customers is tough, no doubt about it.
But losing them to the competition? That’s even tougher.
Customers avoid confrontation at all costs. They either keep quiet or drift away to competition.
Turn them into loyal fans… 🌟
Studies show that if you take good care of unhappy customers, they can turn into loyal fans.
Before we stepped in, our client focused on delivering top-notch products and encouraged feedback.
But no news was good news, right?
Wrong!
This mindset was making them lose customers, get bad reviews, and ruin their reputation, without even a chance to fix things.
They vanish in silence! 🔇
Esteban Kolsky’s research says that only 1 in 26 unhappy customers complain.
The rest?
They vanish in silence!
If we don’t get on top of this, we’re talking about losing repeat business, referrals, and profits.
Not to mention the amount of time, cash and resources it takes to find new customers.
Customer Loyalty Through Effective Customer Engagement
This is where the magic happens… ✅
With our team’s daily follow-up calls, we’ve been able to find these quiet sufferers for our customers.
Our team is trained to handle these calls and book appointments to make things right.
And guess what? 💭
Out of the 45 unhappy customers we found, my client was able to turn things around for most of them.
Let that sink in.
What’s easier: keeping customers or scrambling to find new ones?
So, the point is: 👈
Follow up with your customers. Make sure they’re happy.
And, if there’s an issue, you’ll know right away and can fix it.
If you are struggling with follow-ups, we’ve got your back.
We’ll handle them for you.
If you’d like to talk about that, send me a DM on Linkedin.
To your massive success
PS: Download our Customer Engagement Checklist and start booking appointments today!
P.S. We offer a complimentary training called “The Top 5 Places You’re Leaving Money on the Table.” DM me on LinkedIn to book your session now and stop the money leak!
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Why is customer engagement important for businesses?
Customer engagement is crucial because it helps businesses keep their customers happy and loyal. When businesses listen to their customers and follow up with them, it shows that they care about their feedback and satisfaction, which leads to long-term loyalty.
How do I find angry customers to address issues?
Proper follow-up calls and active customer engagement are key. By reaching out regularly and asking for feedback, businesses can identify any unhappy customers and address their concerns promptly. This proactive approach shows customers that their satisfaction matters, fostering stronger relationships and loyalty.
How can businesses show they are listening to customers?
Businesses can show they are listening to customers by asking for feedback, responding promptly to their inquiries or complaints, and following up to ensure their needs are met. This shows customers that their opinions matter and that the business values their satisfaction.
Why does customer feedback matter?
Feedback matters because it helps businesses understand what their customers like or dislike about their products or services. By listening to feedback, businesses can make improvements and better meet the needs of their customers, ultimately leading to increased loyalty and satisfaction.
What role does follow-up play in customer engagement?
Follow-up is essential in customer engagement because it allows businesses to maintain communication with their customers even after the initial interaction. By following up, businesses can ensure that customers are satisfied with their experience and address any issues that may arise, ultimately strengthening the relationship and fostering loyalty.
