Sales Strategies for Client Growth & Digital Branding – ep 92

Mostafa Hosseini  00:02

Hello, and welcome to daily competence for entrepreneurs in this episode, in this episode, you will discover why every prospect has a smartphone and how to take advantage of it. What is a web app web app and why relationships are the key to growing your business. Today we’re talking about using the smartphone as a digital branding toolbox. And my guest is Adam Bricker. Welcome, Adam.

Adam Bricker  00:29

Thanks, Mustafa. Thanks for having me on today. Great

Mostafa Hosseini  00:32

to have you. And now as usual gang, if you’re watching or listening, please make sure to like and subscribe to the show. And whichever channel you’re watching. If you have any questions, post them as a comment on the social media channel. And feel free to reach back to us with any questions or you know, any topics you’d like to talk about with regards to what we’re talking about here. And if you if you know other people who could benefit from this conversation, please either tag them as in a comment and or share the link with them.

Now, I know a lot of business, almost every business that I know that I’ve worked with has a follow up problem and through that they’re leaving a lot of money on the table. If you were interested in fixing your follow up problem and tapping to the money that you’re leaving, on table in multiple places your business. I am sharing the checklist in the blueprint, two simple retention formula.

Were shared a step by step process, a process on how you could fix the follow up problem and tapping to the cash that you’re leaving on the table, bringing your customers back and getting referrals if you’re interested in that in that and that checklist, type retention in a comment on whichever channel you’re watching, and we’ll send you the list via direct message.

Now let me do the introduction to Adam and then we’re going to dive into a very interesting conversation. Adam Bricker is the CEO of the innovative marketing, the delivery firm, called Adam connects, he takes advantage of the simple fact that every prospect you’re looking for has a smartphone, and they carried with them every single day and sometimes I think in their bed, and you know, almost 24/7 Bricker has also innovated specialized programs like the virtual book tour, sales booster, and the faster class masterclass, to deliver more paying clients into the program, programs of his clients. Bottom line, Adam connects puts your brand in the hands of your ideal client. Welcome, Adam.

Adam Bricker  02:47

Thank you so much. I’m happy to be here today.

Mostafa Hosseini  02:51

Great to have you. So let’s get started. Adam, what is your story?

Adam Bricker  02:57

So Mostafa, a few years back, I was working in the fitness industry. And I was actually the fitness philosopher. And I use this tool that I had called a digital business card. There was a nice company had a had an affiliate program. One day, I decided I didn’t want to be in the fitness program anymore. And I was able to sell my business selling your business is one of the best things you can do by the way. So I sold my business and I just didn’t know what I was going to do. Before I even canceled my digital business card. I got a call from the CEO.

 He was headed down to Florida where i i live he asked me if he can meet with me when I was down there. And I even offered that he could stay at my condo on the beach. So while he was in Florida, I found that I was the number one affiliate in the entire company. I didn’t know that I just kept sending more leads and more leads and they took care of all of it. And they paid me nice commission I like affiliates. But before he left town, they offered me a position as the National Sales Director. So I became the sales director of a digital business card company. Two days after I sold my other firm, I had no idea what I was going to do next.

No idea. And it came great to me. Then came along COVID and COVID kind of tore that company apart. Then the CEO left a new CEO came in and I wrote a plan on what we could do that would be even better than a digital business card because let’s face it, this is cards don’t get you business. Other things sales tools get you businesses. So I invented something called the Digital branding toolbox. And it sits on a smartphone. And it doesn’t matter what you’re using for digital branding. It goes in the toolbox. It could be testimonials in here could be your podcast goes in the toolbox could be a speaker, one sheet, a sales magnet, whatever it is that you’re using to grow your business goes in one spot for robust businesses, it leads them to their website.

And for newer businesses, it acts as the website. And my story is the same story I’ve been telling for 27 years, I help people do whatever they’re doing better, more effective, better, more effectively, and at a higher level of profit than ever before.

Mostafa Hosseini  05:40

And interesting. So how so does digital branding inbox tell us more about what it is and how it works?

Adam Bricker  05:50

Yeah, so cool. So it’s, it’s something called a web app. No, most people are familiar with apps, you got to go to the store, you download them, they take up space on your phone, they slow your phone down. They’re great. They update automatically, or you have to approve the updates. Web App, something different web app is sits on the web.

So every time you open it, the people are getting the most updated form ever, you can sit right on your home screen as a as an app, in the way the digital branding toolbox works is every marketing tool you have goes inside of it. So if you’re a small business, it can function as as your website, you don’t have to go and spend 1000s on a website.

If if you have a great website, you do a lot of business through your website. It’s a way to drive traffic to the website. And if you’re entrepreneurial like me, and a lot of my clients who have multiple business interests, and also businesses that we donate to businesses that we are philanthropically involved with, it all goes in one spot. So if you get my digital branding toolbox, you can launch to all my different businesses with one click.

Mostafa Hosseini  07:10

Love it. So you basically use it to drive traffic to your website and then use it I guess, to interact with people. And then it the beauty of it is like you don’t have to update it. It’s like a web app. You Yeah.

Adam Bricker  07:25

So if you as a as a business owner, if you update it, then all your clients next time they see it had the most updated version. You got it? Yeah. And then I listened to the beginning of your show, you talked about follow up, I have built into the digital branding toolbox and automated follow up system. So it does the follow up for you.

And you don’t have to try does that does that work? Well, we use text, SMS based mobile messaging, a hacker will program in all the messages for an eight or 13 week period. And then every week it shows up in your clients phone, you’re always top of mind, the open rates over 90% Come on, it blows away email marketing. And when we’re smart and we do it the way that that people value we give them golden nuggets to use on a on a weekly basis could be motivation, inspiration, education, anything along those lines, you’re staying top of mind and always has a link back to your digital branding toolbox or to your event.

Mostafa Hosseini  08:36

So you’re using your your you’re like maximizing the use of your phone basically. Well,

Adam Bricker  08:40

you know what? Their phones already smart. We’re just making the user smart to love it.

Mostafa Hosseini  08:46

So you do the the emails you do the web app, and then you do the text messages to start to stay in touch with your customers like with with a 90% readability. bility. So

Adam Bricker  08:56

I want to be clear, I don’t do any emails. I don’t do any marketing. We don’t we work with a lot of different companies that do because it still works on on one level. But we do all of our automated updates via text messaging. So do you ever

Mostafa Hosseini  09:11

do you ever people get complaints about getting text messages from you?

Adam Bricker  09:15

There’s nothing to complain about. If you don’t want the text message, you hit the word stop and it stops. Got

Mostafa Hosseini  09:21

1. So okay, so you don’t get up there like replying back. You’re like, oh, I can’t believe you’re sending me messages. Bla bla bla bla. Noonan?

Adam Bricker  09:27

No, no, no, no, I want to make it clear. When I make it clear. It’s an opt in. It’s an opt in process. Got it. So they often yeah, there’s no we don’t we don’t endorse spammy at all. So let’s say a lot of my clients are speakers. And if I’m speaking on stage, I’m speaking here I see text the word Adam, and for me that’s a T O M text word atom 28554764845. And if I’m on stage, I have it written. It’s easy. I might have 7080 100 people up In one in one minute, it’s It’s that powerful in that that quick, those people when they opt in, they’re on an automated messaging system.

Some of those people might not be interested in me after the after the conference, and they opt out, I’m okay if add people sign up and 12 opt out. I don’t want to give anybody a message they don’t want, but we’re not going to spam them we’re sending we always send them more information.

Mostafa Hosseini  10:29

Got it? So let’s talk about some mechanics of that. How do you get people to opt in to say, get your information or text messages and the rest of it from you? Sure,

Adam Bricker  10:40

there’s a multitude of ways to do that. Number one, we have landing pages. So you just fill them in, you put your name, your email, address your phone number and put it in your opt in. Number two, we use a inbound text messaging. So text the word Adam to 855-476-4845, if you want, you can put it right down in the in the comments. And there’ll be people who are opting in during the show, and they’ll be able to have this digital branding toolbox right in their hand. Other ways is we send it, it has a URL, so we can send that via text or email to anybody. As a matter of fact, we’re so big on referrals. Every digital branding toolbox has built into it a referral system. So let’s say you’re on, you’re on Jon’s card, and you’re like, oh my goodness, my brother needs to see this. You click a button that says share by text. It opens up your text messaging, you click your brother’s name and send boom, and it sends the digital branding toolbox to his phone.

Mostafa Hosseini  11:48

Oh, so you’re giving them a referral tool making it easy? Right.

Adam Bricker  11:51

And I just want to make it clear that when you send it to your brother your brother’s not opted it. He’s not you can share it it he but because he hasn’t seen it yet. It just shows up on his phone. Now on his phone. When he’s looking at the Digital branding toolbox. He can decide to opt in if he wants to.

Mostafa Hosseini  12:11

Okay, so I want to send this to my brother, what is the brother? What’s the first message that the brother sees?

Adam Bricker  12:18

Everybody has a customized message. If it’s from me, it says Adam Bricker CEO, Adam connects, Click here to visit the digital branding toolbox. And it’ll be really simple. There are 160 characters or less, we don’t send giant text messages or tiny little snippets. That

Mostafa Hosseini  12:38

doesn’t say something like Mostafa wanted you to see this from Adams company, click here to see Adams digital marketing book, like so. So we

Adam Bricker  12:48

don’t pre we don’t pre write that in the message. But when it comes up on your text or your email, you can certainly add that and it’s going to come from your phone number. So they’re going to know came from you. They’re editable. But I’m not going to try to do any kind of populating on who it came from, if you want to, you can add that in.

Mostafa Hosseini  13:09

Got it now up to you know how what percentage of visitors actually use that to make give you referrals that way, are examples of customers that are, you know, getting, say x percent of like visitors, or a number of visitors per month are doing this like to give them referrals and to share, like this awesome offer, or awesome workshop and stuff with other people through that system and just talked about. So

Adam Bricker  13:36

I don’t have a consistent percentage across the board. It really it really depends on the client. However, I can share this with you. If you ask for referrals you get more? Yes. So the clients who are including in their campaign, asking people to share it. They have more people sharing it.

Mostafa Hosseini  14:00

Got it? Yeah, absolutely. I mean, I run a business. Basically, a call center fixes the follow up problem, and our agents are trained to ask for referrals on every call. So if you don’t ask for them, chances are that you’re not going to get as much but like you said, if you do ask for them nicely, you’re a lot more likely to get referrals and you know, referrals are like the sweetest thing you can get into business with a high converting rate and higher higher higher profits.

Adam Bricker  14:29

Oh, absolutely. 100% You know, follow up inside and out, you know, referral inside and out. I met you through a fellow named Michael White House. Yep. And Michael White House teaches people how to network with the people they already know. That’s what referrals are all about. Whether you use my product or not. I can tell you with the highest level of confidence if you ask for referrals, you’ll get more

Mostafa Hosseini  15:00

100%. So who would be an ideal, but tell us about who you serve and what you do for them.

Adam Bricker  15:13

Got it. Got it? Well, we have, we have a few divisions. So we serve different types of businesses. My favorite niche is the the solopreneur, who’s making somewhere around $4,000 a month, we we have a guaranteed program that gets them up to $4,000 a week, we actually quadruple their their money. That’s number one. Number two, we serve authors, we have a program called the virtual book tour. And we serve authors who have follow up coaching programs, and follow up courses.

So if you have a course or program that go along with your book, we have a special setup designed especially for that. And then we work with some larger companies who have multiple people on their sales staff. So we have a way to template it out. So all their sales staff gets a digital brand new card within the toolbox. And the great thing about that is the ownership gets to retain all the data from the people sign up for each of the individual cards.

Mostafa Hosseini  16:25

Got it. So you’re giving the follow up tools to their team. So they could start following up follow up following up properly with their team with their prospects and existing customers. So

Adam Bricker  16:35

what we do is we put the follow up power in the hands of management. And the management can either manage their their employees to do the follow up, or leave the employees to get fresh meat, fresh meat fresh meat while they do the follow up on the inside.

Mostafa Hosseini  16:53

Love it. So what kind of what kind of difference in what kind of results do they experience when you implement this system?

Adam Bricker  17:02

For for me, at the very beginning, people end up spending more time in their business until they have more money. And once they get to the part where they have more money, they start to spend less time in their business. So what we give people is more clients, more referrals more better follow up. And the key to that is we also have a program called The Ultimate Sales booster. And the reason we’re able to guarantee results for some of our clients is we put them in a program called the sales booster. Yeah, so a lot of if you cringe when you hear the word sales, but you need more money, you need more clients, you need more paying customers, then sales booster is the program for you.

Mostafa Hosseini  17:58

So what happens inside the sales booster?

Adam Bricker  18:00

So we teach different aspects of sales, we help them to understand where they’re strong, where they’re weak, where they need more work. If you’re not good at something, you spend more time doing it. That’s that stress. That’s pain that’s frustration that that brings on? What’s that word when you’re really tired all the time?

Mostafa Hosseini  18:28

frustrated, anxious fatigue.

Adam Bricker  18:31

Okay, if you spend more time on things you’re no good at, it doesn’t increase your effectiveness. So what we do in sales booster is we bring in a variety of professionals. As a matter of fact, the person we’re working with right now on sales strategy is Terry Levine. And Terry has a book called The conversion equation. So she teaches people a sales methodology.

We have Brian McNeil coming on to teach people how to how to ask for the business. If you believe some people are in business, they’ll do a sales pitch, but never say, Would you be willing to try my company? And so in it, basically we’re going to be sending a offer to you to come in and teach our clients about follow up.

Mostafa Hosseini  19:24

Would you be willing to try my company? Love it? That’s a good question. Right? Would you be willing to try to service like yeah, at some point during your presentation most How does that sound? Would you be willing to try to serve us and see how that works for you? Yes, I think the right job and right I’ve asked the right questions. You’re trying to talk to the right person I’d be like and if you have the right offer. Yeah, they’d be you know, we talked about when was even a few episodes ago talked about creating an offer that would they would feel stupid to say no to got the right offer in front of right person, you’ve done the right preset presentation, you have the right questions.

Adam Bricker  20:07

And that’s another thing we teach in in sales boosters, how to create your own irresistible offer. There’s a there’s an old saying in business, it says, You can be in business for yourself, but you don’t have to be by yourself. That’s what our sales booster community is all about.

Mostafa Hosseini  20:27

Robin, let’s talk about offers what’s what’s, what are your some of some tips for people to create irresistible offers out there?

Adam Bricker  20:38

Oh, so not an expert in that area. I bring in experts to teach that. But I can tell you what i’ve what I can tell you what I’ve learned. Okay, sure. People buy what they want. They don’t buy what they need. There’s too many people go my clients need this. And this. And this. As a matter of fact, last week, we had that exact lesson with Terry Levine. And you we we reached out to our client base and our ideal client and said, If I could do one thing for your business, what would it be?

And we were supposed to predict it. I said, they want more sales. Mustafa out of 70 people responding. Do you know how many people said they want more sales? Tell me 00 They want more clients. They want more members. But nobody said more sales. So in an irresistible offer. I don’t talk about more sales anymore. I talk about more clients, I talk about more members. So when you know the language that your client speaks, and this is what sales booster teaches, you know how to communicate with them in a more effective way.

Mostafa Hosseini  22:05

Love it. That was that was a good good aha moment for me. They want more clients, more members, maybe a bigger community.

Adam Bricker  22:13

Well, some of our clients have communities, so they want more members. And some of our clients have coaching programs and courses, they want more paying clients. 00 out of seven who gave the answer I predicted would be the most common

Mostafa Hosseini  22:30

zero on it sales. Wow, that was gang if you’re watching or listening, that was a killer insight right there. Very interesting. So more and more paying clients more members, but they don’t necessarily want more sales. And

Adam Bricker  22:46

you want to go deeper on that. Absolutely. Half of my clients cringe at the word sales. Yeah, they don’t want to do that, you know, they’re they want to do what they do best. You know, in the world of corporate corporate world. There’s only a small portion of any company that does sales. Because it’s a, it’s an art. It takes a personality to do that. And a lot of small businesses, a lot of solopreneurs are really good at what they do. They’re just not really good at sales or marketing. Yes, they can tolerate marketing, but they like we’ve mentioned before, they don’t even ask for the business sometimes.

Mostafa Hosseini  23:31

Yeah, personally, I don’t have problem with sales or being or being salesy and here’s here’s my, my philosophy on that. And my philosophy is if what I offer actually fixes a problem and helps helps people, I can be as salesy as it gets to actually do help them. Even if they hate me for it. I’m okay with that. Yeah, right. I’m like, you can hate me now. But when I fix your problem, and the issue that you’re experiencing me experiencing right now, you could probably, you know, thank me for it later. But up front, you could slap me and I’m okay with that. But let me I’ll keep trying, you know,

Adam Bricker  24:13

so I’d like to share with you my admiration for that positioning, and how different that is for most of the people I work with. You know, that most of the people I work with would prefer or they they’re so caring, they’re so they’re so driven to help. They give it away for free on the sales process and like they do a consultation to see if I’m fit to work, work with you.

They give away the answers that people don’t need to hire that. So we teach them where to stop, where to entice and where to say if you’d like to work if you’d like the rest of that information, please hire us. You can do that easily. A lot of the people we work with do that easily but also For the majority of the people don’t it’s it’s a number one struggle. And I’d say it’s the number one reason most businesses close. Within five years. Yeah.

Mostafa Hosseini  25:10

Yeah. There’s a lot of things that people do not in the right way. And that’s why the failure rate in businesses is like, good 80 90%. Yeah. And people go down. Interesting. So, earlier, we talked about relationships. And that’s what something that I’m big on my entire business model is around relationships. Can you expand and tell us more about relationships? And what you mean, let’s talk about what you mean by that first.

Adam Bricker  25:43

So there’s business that’s transactional, that would be going to the gas station and buying gas, you might not have a relationship with the guy there. If you go to a supermarket, you may or may not know the people depending on if you go to the same one every single time. But if you’re going to do business with me, we’re going to have a relationship. I’m going to know what you’re looking for.

 I have relationships with clients, with vendors, and with JV partners, and there is nothing as valuable as being connected heart to heart with another human being. And those relationships drive everything. Why do I have Brian Baird, by my side to help people who can’t get out of their own way to make a sale, because I liked those people. And Brian can help them get out of their own way. I learned from Henry Ford, even though I never met the man.

I don’t know if you know who I’m talking about the car magnet from the turn of the 20th century. They put him on trial. They put them on trial, saying that he was trying to trick the American public is famous, you know, when you’re on top of the mountain, the haters show up and they try to knock you off. And and they tried to say that Henry Ford wasn’t smart enough to do what he was doing. They asked him a series of questions. And he said something similar to what I said to you earlier today.

 I’m not an expert at that. But I have a relationship with somebody who is absolutely, if my clients need to be better at sales, quite frankly, I’m really, really good at closing deals. But I do it through my personality and my experience, I’m not duplicatable, I bring in sales experts who teach step by step strategies. So somebody who doesn’t ever want to spend a lot of time in sales, can spend three extra minutes in their presentation and walk away with a paying customer.

Mostafa Hosseini  27:48

Absolutely, and I know I know a lot of people that are thinking about sales and didn’t want to be salesy. And for what I’ve seen is when you tell them sales, they imagine they I think they imagine just showing up to a sales meeting or showing up to people and start pitching from minute zero. Right. And I start by, by by by but I think a most successful salespeople from what I’ve seen, they actually don’t talk as much they don’t sell as much.

They’re always asking questions to basically, you know, understand the person and have the person sell themselves. There was this program called sell without selling. And I think that is probably the solution to most people’s problems that they don’t want to be salesy. And what’s your take on that?

Adam Bricker  28:41

So without selling, sell without selling? Absolutely. That’s that’s the way to do it. It’s through relationships.

Mostafa Hosseini  28:49

Absolutely.

Adam Bricker  28:50

Do you know how many people we sell a digital branding toolbox to who doesn’t need one? Zero? Why would we do that? We’re not in a desperation to move a digital branding toolbox is somebody who is not going to benefit doesn’t make any sense. So we start with the relationship. You nailed it. Questions? What do you know? What do you need in your business?

Why don’t you have as much as you need? Yeah, some people don’t have enough leads. Some people have a ton of leads, but don’t have follow up. You know about that? Yeah. Some people don’t ask for the business. So wherever their their weakness is in the in the calibration of the evaluation, if we can fill the hole we do if we can’t, we’ll recommend one of our partners that we have a relationship with.

Mostafa Hosseini  29:45

Absolutely, yeah. So by their question off, even even for to sell, you don’t have to you don’t have to say something like you’re gonna buy this now. And if you don’t buy you’re gonna die. And you know, whatever. We could say, hey, ask them other questions like say, where are you at? What is it Challenge. Is it something you want to fix? Yes. Well, would you like to try our solution? Like I said, Would you like to give this a shot? And if they say no, you know, I don’t want it, you don’t have to push them and you know, be all pushy. If they don’t want it, they don’t want it if they want it great. I’m

Adam Bricker  30:17

solutions driven. Can I’m solutions driven. And you know, when I asked for the business, it might sound like you say, you want more leads, and you say you want to be able to close more sales and you want to be more effective. The digital branding toolbox does all three of those, we can get you started right away, would you like to start today. And then then their personality comes in, then their whatever their doubts and fears are come in, you know, some people are scared to buy something, some people are actually scared to do well in their business. So that’s why we have the support staff to cover everything else that they might encounter, as they go through the process. You know, do we, we work with people who have personal assistants, we work with people who have teams of people that if we increase your sales by 400%, you’re going to need some help? Yeah, you’re going to need some help. So we have those resources available as well.

Mostafa Hosseini  31:20

But what kind of help would they need when you go, you know, for accident ourselves going from four grand a week, a month to four grand a week? Yeah.

Adam Bricker  31:27

So usually they need an assistant, they need somebody who can manage their, their clients, somebody who can manage their social media, those are the easiest things to plug in. Because there’s people available that are way better than that business owner at doing those things. If they’re, if they’re not really tight on keeping their books, then they’re going to need a bookkeeper pretty quickly.

Okay, if they’re, if they’re now going to the $4,000 a week model, they may want to have a philanthropic portion of their business that give some money back so that they can help their community support the people around them and get some tax incentives on the in the process as well. So those are three examples of what they might need. Absolutely.

Mostafa Hosseini  32:16

To help someone overcome the resistance to hire somebody.

Adam Bricker  32:24

We introduce them to one of our relationship people, we introduce them to a partner. And we typically put them in group scenarios. So there’ll be in a group with people who can say, I felt the same way too. I didn’t want to hire somebody, I felt like it would cost me more time to hire somebody, and I could do it better on my own. That’s the number one thing by the way, I have to, it takes me twice as long to teach somebody how to do it as, as me doing it alone, because they’ve never taught anybody and that you know that person who knows what their starting skills are.

However, that’s short sighted. Because if you do that for one month, within the course of a year, you have 11 more months, where that’s all off your plate, and that one month that you invested in that person’s paying off?

Mostafa Hosseini  33:17

Absolutely, yeah, I’ve got working with a group environment and having, I think, seen examples of other people who are doing the same thing. And I’ve gotten through it and you know, that makes it easier for people to make decisions. And, you know, oh,

Adam Bricker  33:34

group environments, we’ve loved this. I mean, we sponsor an entire platform for communities called empowered life. And that’s where sales booster lives. And we work with them all the time. Because if I’m the whoever’s listening today, they don’t get to ask the questions. You’re asking the questions, and you’re doing a great job of that. But you know, the questions to ask, okay, when you’re running a business, it’s very rare that what somebody’s doing needs to be changed.

It’s what they’re not doing. That needs to be added. And it’s what they don’t know, that they don’t know to do that needs to be added into the mix. And by being in a group setting, you get to hear other people ask questions that reveal what you don’t know that you don’t know, especially if they’re two, three or four steps ahead of you. So

Mostafa Hosseini  34:33

that’s one thing that I love doing group workshops and Masterminds, especially when there is like a live Hot Seat session where someone shows up and says, Hey, I have this problem and a coach or other people actually jump in and start helping and sharing ideas. And through that process, you people usually learn a ton. Yes, you know, I have a similar problem.

I have a similar issue and I I absolutely love and, you know, respect the people that do jump up on a hot seat and the process of learning from other people’s mistakes. And, you know,

Adam Bricker  35:10

I love that you said that because life is too short to make all the mistakes on your own.

Mostafa Hosseini  35:16

Absolutely, absolutely. And I don’t have enough time, and resources to try to discover and figure everything out on my own. You know, it’s like smart people actually, you know, reach out and get get help and assistance. Like you said, Henry Ford is like, I I’m not an expert at everything. But I have a team of people that are experts, and I’ve got the relationships to do it. And

Adam Bricker  35:39

that’s, that’s the key to going building and living beyond your means for sure. Love

Mostafa Hosseini  35:45

1. Adam, could you please tell us about your gift? The faster class.

Adam Bricker  35:52

Okay, so my background is radio and television. And I love that today, people can have podcasts, you can have your own show. I had my own radio show 15 years ago. And now it’s pretty common. So the faster class what’s really, really awesome about that is it’s a masterclass that teaches people how to be better at their business. I imagined that I’d make a few dozen of these videos teaching the golden nuggets that I have given them away to free to my audience.

And you know, say if you want more, you can contact me. So two minutes, one golden nugget that dramatically increases sales of your company. But once I started publishing it, my clients my relationships is Adam, I want to share my nugget, I want to share mine. Now we have 20 episodes out, and I’m only in three of them. It’s shocking me. So if you’re a listener of Mustapha, you want to have a couple really great, insightful golden nuggets that will help you with your business, tune into the faster class.

Mostafa Hosseini  37:02

Absolutely. And I think I owe you an episode on that. Well,

Adam Bricker  37:06

by all means, by all means, send one in and, and I’m going to open that up to your audience as well, if you’re really great in business, at least in one area, and something that you want to share with somebody. Yeah, I’m open, there’s a little form, you fill it out on the page, you say, you want to create your own faster class, and we’ll certainly entertain that.

Mostafa Hosseini  37:28

Love it. So gang, if you wanted to tap into Adams, faster class, the link is in the comments of the show. And it’s actually in the description of the show as well. And if you’re watching it, listen to our podcast, the link on the podcast will take you to the faster class.

And you could participate to Adams. What you might call it faster class. It’s the faster class master class, faster class master class. I like to rhyme there. Fast across master class. You know, I you know, I read about rhyming not too long ago. And I’m not good at it. So do you know someone that can help me put a rhyme into my offer?

Adam Bricker  38:14

Maybe I have a rhyme in my offer? Yeah, you do. It says, we put your brand in the hand of your ideal client,

Mostafa Hosseini  38:23

your brand in the hands of the ideal client. All right, maybe I should just chat with you more.

Adam Bricker  38:29

There you go. I do have a degree from the College of Journalism. All

Mostafa Hosseini  38:33

right. Maybe I’ll hang out with you more after the show or maybe later. Now. Let me ask you a couple of personal questions. And, and is that okay? Yeah, sure. Go ahead. Cool. So Adam, what’s it what’s a new thing you’ve tried recently?

Adam Bricker  38:48

New thing I tried recently? Well, I’m a beach person. And I was a bachelor living on the beach in Fort Lauderdale for quite a number of years. And during COVID I got married and I am in Canada with my wife. Oh, wow. So I tried a new country on new country. It’s very, it’s very interesting to learn different cultures.

Mostafa Hosseini  39:14

Yes. And we’re about are you in Canada?

Adam Bricker  39:17

I’m in a town called Ottawa, capital of Canada.

Mostafa Hosseini  39:22

Is that a lot different compared to Fort Lauderdale, Florida?

Adam Bricker  39:28

Yes, yes. The culture culture. The people the pace the economy a much different than than Fort Lauderdale, Florida. What is

Mostafa Hosseini  39:40

the difference? Like what have you notice from our fellow Canadian people?

Adam Bricker  39:44

Fort Lauderdale is a high paced, high action tropical oriented so there’s a lot of boating there’s a lot of beaching and stuff and Ottawa being the capital of of Canada is a lot of Hummers it’s much slower pace. The people are much more polite. And yeah, yeah, they’re nicer. And they’re much they’re much slower. That’s

Mostafa Hosseini  40:12

1. Canadians were nice. They were polite. I love it. Love it. So what are your top favorite books of all time? Top two or three?

Adam Bricker  40:25

Okay, so I’m going to start with not born this way, not born this way. Not born this way. You get that through a virtual book tour not born this way is written by Sarah Weiss. That’s my wife. And that’s her story of being born in the wrong body. Very interesting book. My number two book. Rhinoceros success. Scott Alexander, have you read rhinoceros success?

Mostafa Hosseini  40:56

No, I have not allows

Adam Bricker  40:58

me to go through life with two inch thick skin and not let things that people do bother me. And then the last one is thinking Grow Rich by Napoleon Hill. Are masterminds been through that book 17 times. Every time. It’s a new experience.

Mostafa Hosseini  41:21

Absolutely. Absolutely. Now, what’s one advice that made a massive impact in your life or business?

Adam Bricker  41:32

One piece of advice that made a master say massive impact in your life or business. Okay. It was a quote from James Michener that talks about winning the art of living. You can’t tell if I’m working, or I’m playing it, because I’m always doing both. I’m not, I’m not going to be somebody who overworks himself. I couldn’t be somebody who overplays but the art of living. Some people say that we’re a spiritual being having a human experience. And I believe that, but since you’re having a human experience, you might as well enjoy your time. Because as Jim Rohn says, It doesn’t matter how long it is. It’s short.

Mostafa Hosseini  42:29

Absolutely. And it’s like as you grow older, the years seem to get shorter every year. Like they just go the year goes by so fast.

Adam Bricker  42:40

I I study time and time relations. And you’re right. There are different things about time, just like when you’re doing something good. Time seems to pass faster. Usually something is it actually time bends, swells and decreases. So it’s, it’s part of the human experience.

Mostafa Hosseini  43:04

Interesting. Yeah. I mean, when you’re younger, the year seems to be longer, especially like is that when you’re out of time, or when you’re enjoying it? It goes by real quick? Well, I was in prison.

Adam Bricker  43:18

I have a six year old a year for her right now is 12% of her entire life. 100%. You know, years old. You know, it’s less than 5% is of a year. So it’s yeah, it goes one go by faster.

Mostafa Hosseini  43:35

Absolutely. Adam, if you had a Facebook or a Google ad, where everyone on the web around the world could see. What would your message be for the people of Earth?

Adam Bricker  43:50

For the people on earth? Yeah. Oh, wow. What would my message be? It’s going to use the same message that I use in my business, and it is feed the children. Feed the children. And for me, feed is an acronym. It’s food, education, empowerment and direction. And you’ll see really consistently all my clients do at least one of those. When I’m interviewing people, and I have somebody who does all four. I sign them up every time because they’re on my mission to feed the children.

Mostafa Hosseini  44:34

Love it. That was really powerful. Thanks. So feed the children feed standing for food education, empowerment and direction. Yes, that is really nice. Food, education, empowerment and direction. You know, we were I was talking to a friend about the education piece for for our children. And my personal philosophy on that is I’m not so focused on educating my kids.

I’m more about educating myself, because my kids, whether they want it or not, they’re going to become a version of me. And they’re going to learn from me whether they want it or like it or not. So I’m more focused on ice, because I see a lot of parents that are like trying and pushing to teach their children things that they don’t do themselves. And I’m like, you know, and as psychologically, you become 80, or 90%. Similar to your parents, I based on I was like, you know, what, I’ve decided to not push and try to educate my children so much, but focus more on myself on that. What’s your take on that?

Adam Bricker  45:39

Yeah, working with your kids, you get to see areas where you, you lack education, you lack experience. So that’s kind of you know, that’s really interesting. I love the learning process of children. I now know that we serve plant, we plant messages in their subconscious based on how we treat them. So we just tell our children all the time.

They’re wonderful, they’re beautiful, they’re happy. They’re smart, they’re brilliant. And they’re nice. And they end up being smart, happy, brilliant, nice. Yes, support them with all they do. And a man was six children once told me Adam, the more rules I have for my kids, the more time I’m punishing my children. So less rules seems to be better.

Mostafa Hosseini  46:27

Yeah, I like to. I don’t like to be too strict with children. Don’t touch this. Don’t do that. Don’t talk this. Like that’s, that doesn’t work. Usually, when I tried out, my kids might have a two year old and a six year old. Both of them, they’re like, screw you that that’s we’re not doing that.

Adam Bricker  46:47

Just love on him. Love on him. You know, we want our we want our children to be responsible and mature before it’s time for them to be responsible, ensure 100%

Mostafa Hosseini  46:57

light and every time they do something that they’re not supposed to do when I’m calm and patient and loving and empowering. I’m like, Look, you really can’t do that for at first, especially the two year old, the older one understands more, but the two year olds versus like, but I want to do it, but I don’t want it blah, blah, blah, blah. But then when I when I’m like, son, you cannot do that. And then eventually he’s like, Okay, I’m not gonna do it.

But if I like if I start butting heads with him, like I’m sure you know, like a two year old, they don’t give up. Right? They’re just like, No, it’s my way. There’s no highway option.

Adam Bricker  47:34

Yeah, you have the distinct advantage of being able to reach over and pick them up. So that alright, I’m in full control right now. Love on your children. Oh, you can there are only going to be a children child for a short period of time. But the inner child always exists. And I want to make it clear feed the children. That’s food education, empowerment and direction for children of all ages.

Mostafa Hosseini  48:02

That’s beautiful. I absolutely love that. Adam, this has been an absolutely amazing conversation, you dropped a lot of value. Thank you very much. Is there anything that you would like to mention that we didn’t get a chance to talk about?

Adam Bricker  48:20

There’s one thing that I’ve been exploring for two and a half years now. It’s been financially rewarding and it’s cryptocurrency I’m not giving anybody any advice on cryptocurrency other than explore, get your knowledge when you were learning about money and you were learning about finances it did not include the conversation of cryptocurrencies. Be careful of the Quickstart scams that are out there, but you you deserve you deserve to know why decentralized currencies has a place in the world today.

Mostafa Hosseini  48:56

Yep, and looks like the world is moving in that direction and doesn’t seem like it’s going away anytime soon.

Adam Bricker  49:03

Some will some won’t. I we accept we accept Bitcoin Aetherium and about 14 other currencies at Adam connects because we believe in it and we have people with relationships that help us to implement a system that works for us. Love it.

Mostafa Hosseini  49:23

Thank you, Adam gang. If you’re watching or listening, make sure to go to the link in the descriptions or the comments in the show and get access to Adams faster class. And if you are someone you know that runs a business that does about 4k a month and wants to quadruple their sales and go to 4k a week. do reach out to Adam and have a conversation with him and see how he can him and his tribe can help you.

You know grow and scale your business and quadruple your sales. And if you will Like to fix your follow up problem that most likely you have with your sales and with your funnel and nurture the list that you have. And so tap into the money that you’re leaving on the table, typing the word retention in the comments on the show, and we’ll send you the checklist to help you fix that problem. Adam, thank you very much. Thank you for your time. And we’ll see you again next week with our next episode. Have yourself a great day. And as usual, make sure to like and subscribe to the channel and if you have any questions, put them in a comment or send it over to us and we’ll get back to you by now